What makes up an impressive online review, beyond the number of stars?

There is no general approach to online reputation management. There are as many ways to read online reviews as there are people.… Read more... “See Further Than The Stars (Because Your Customers Do)”

Consumers have become increasingly blind to marketing and advertising strategies. The buyer’s decision-making process gets longer and longer, and people are slower to trust companies. What’s a business to do?

Build credibility, and it starts with customer testimonials.… Read more... “Where to Place Customer Testimonials On Your Website”