Are the hospitality and travel industries beholden to hospitality reviews?

Sure, hospitality reviews are important.

At times though, it sounds as if we’re beating a dead horse. There are plenty of companies in the hospitality and travel industry that don’t have a strong review portfolio.… Read more... “Hospitality Reviews: A Winning Marketing Strategy in the Travel Industry”

Airbnb has grown into one of the top online marketplaces, global travel communities, and service platforms for individuals looking to book unique homes and experiences.

Airbnb users who are travelling can use the site or app to lease or rent short-term accommodations, including apartments, homestays, holiday cottages, hostel beds, villas, hotel rooms, even castles and treehouses.… Read more... “A Guide to How Airbnb Reviews Work”

Getting listed on online business listing directories and sites is one of the most effective ways to boost your business performance on local search.

While having your own website remains crucial – as do traditional search engine optimization strategies like keyword research and link building – building and growing your online presence on local business directories and local listings sites can bring you closer to consumers who are looking for businesses nearby.… Read more... “51 Business Listing Sites and Directories for Local SEO”